Creative Guidance: Book Review – The Tipping Point – Malcolm GladwellDEVENDRA VISHWAKARMA
Nowadays how often do we hear the phrase ‘It’s gone viral’. The very idea of viral growth and change happening in social phenomena was introduced in ‘The Tipping Point’ by Malcolm Gladwell.
The idea that every social revolution in sales, crime, organizations etc. follows the pattern of an epidemic was revolutionary and new. It captured the imagination of almost every strata of our society which made the tipping point an international phenomenon.
Tipping point is a fascinating book about how every social epidemic starts of small and with coming together of certain key factors, grows and expands into a trend. It all follows the pattern of a viral growth.
Tipping point is that single moment in the history of a product or a social phenomenon when they tip over and become an epidemic of enormous proportions. This book illuminates the process of viral growth and global change.
With a fascinating example of how the shoe brand Hushpuppies became a global trend by following the viral pattern of an epidemic, Malcolm explains the process of tipping point in unbelievable clarity and accuracy.
Read ‘The Tipping Point’ to be illuminated on the process of epidemic change and transformation happening all around you. The significance of this understanding can change your perception, your business and your life.